Roku launches its own streaming channel

Roku, the popular streaming TV box, announced the launch of its own streaming channel –called The Roku Channel-which will offer movies and some TV shows to watch for free.

The new channel will include ad-supported content Roku has licensed from Studios, as well as movies aggregated from other publishers. The launch includes partners such as Sony Pictures Entertainment, Warner Brothers, Lionsgate, MGM and Paramount. In its presentation, Roku said

According to Rob Holmes, Roku’s VP of programming, The Roku channel “was created as a direct response to consumer demand. We heard our customers’ requests for more free content and we wanted to make it even easier for them to access free, ad-supported content on the Roku platform”.

Recently, the streaming device company filed for an IPO with an initial registration of USD 100 million. In its presentation, Roku said that Netflix accounted for one-third of all hours streamed on the platform, during 2016 and first six months of 2017, but explained that revenues from the streaming giant aren’t significant.