Roku integrated VIDA, Digital Media Distribution Limited‘s hybrid streaming application, to its platform in Mexico. From now on, users will be able to enjoy three channels of independent and “lifestyle” oriented content, through a format that allows them to move freely between subscription services and free VOD with ads.
The platform has more than 800 hours of movies and series, belonging to its three channels: CINDIE, specialized in independent content from Latin America authors and “premium” TV series; PAWTIME, with documentaries and fictions about pets; and OUT THERE, a channel geared towards millennial and Gen-Z audiences with correspondence all around the world. In addition, the service confirmed that they already have plans to expand their catalogue to more than a thousand hours of programming, with new products related to gaming and pop culture.
“The Latin American market is eager for different, independent content that entertains and breaks the paradigms of cinema from the big studios. And Roku is the ideal platform for this”, Maurice Van Sabben, DMD’s Chief Content Officer, explained.