US technology company Roku, which sells set-top boxes that play Video On Demand (VOD) platforms, announced that it will incorporate in Mexico Televisa’s OTT Blim and launch their own SmarTVs. They also seek to include more local content producers.
“It is very simple, via the developer software, which is freely available on our website, if you’re a developer and you have your own content you can design your own channel. I think it’s a great opportunity for anyone who is in the content creation business; it has local and international growth”, said Roku’s Product Management Director, Lloyd Klarke, to local daily El Universal.
Roku was launched in October 2015 in Mexico, the only country in Latin America where the devices are obtainable, with access to over 1,500 channels and platforms such as Netflix, Vimeo, YouTube, Crackle, Plex, Cinepolis Klic and Spotify, among others.
At the moment, only the Roku Stick device, at a price of USD 75, and the Roku 1 and 2 set-top boxes, for USD 75 and USD 104 each, are marketed in that country. Its most complete player, the Roku 3 is not yet available although they will launch in mid-2016 their own SmarTVs. These have their operating system built in and were developed by appliance brands Hisense, TLC, Sharp, Haier and Insignia.