Roku expands its presence in Latin America


Roku announced the launch of its streaming players in Argentina, Central America, Chile, Colombia and Peru. The company unveiled two players that will come to market in the coming weeks -the Roku Express+ and the Roku Streaming Stick+. 

Roku sales director for Latin America, Alex Dalesio, will discuss the connected TV business in the region in the next edition of NexTV CEO Latin America, the conference organized by Dataxis.

Roku devices will be available in the region through retailers, the company said in a press release. The new players were introduced in the market a few weeks ago. This way, content publishers from the region can now develop streaming channels for the Roku Channel Store.

The Roku Express+ supports HD streaming and is “great for those who are looking to stream to the TV for the first time”. Consumers can transform any TV into a Smart TV with options to connect via HDMI or composite A/V ports.

The Roku Streaming Stick+ supports 4K HDR up to 60 frames per second (fps) streaming. It features a quad-core processor and delivers “exceptional” wireless performance with its advanced wireless receiver that is innovatively built into the power cord. It comes with a remote control that includes TV power and volume buttons that can control compatible TV models and the Roku Streaming Stick+ eliminating the need to use two remote controls for these functions.

In Latin America, consumers can access to 2,500+ paid and free streaming channels, including 100,000 movies and TV episodes.

NexTV CEO Latin America will be held November 2 and 3 at The Baltimore Hotel in Coral Gables, Miami. Dalesio will participate in the panel “The Revolution of the Connected TV business”.