The SVOD OTT Quibi, (short for ‘Quick Bites), focused on short content for mobile phones, launched today in the US. All its content will be distributed in 10-minute maximum episodes, and it will have a version with advertisements for a USD 5 monthly subscription, and another without advertising, valued at USD 8 per month.
The platform has 50 original programs and more than 175 productions planned for its first year, according to Meg Whitman, Executive Director at Quibi. The platform’s content is organized around three blocks: fiction (in 7 to 10 minutes episodes), non-fiction and documentary (which covers topics such as cooking, fashion, travel, comedy or sports, with the same duration) and daily essential content, (5 or 6 minutes with the highlights of the day). In addition, those who have subscribed to the OTT before its launch can access the platform for free for 90 days.
Some of the titles offered on the platform since its launch are Flipped, Most dangerous game, Survive, When the streetlights go on, & Music, Chrissy’s court, Dishmantled, Fierce queens, Gayme show!, Gone mental with Lior, I promise, Memory hole, Murder House Flip, NighGowns, Nikki Fre$h, Prodigy, Punk’d, Run this city, Shape of pasta, Singled out, Skrrt with offset, Thanks a million, The sauce and You ain’t got these.