Quibi, the platform that bets on short content for mobile devices, reported 1.3 million active users a month and a half after its launch on April 6th and, up to now, it has been downloaded 3.5 million times.
Launched during the confinement for the Coronavirus pandemic, the reported figures are not very encouraging, according to Jeffrey Katzenberg, co-founder of the OTT, in an interview with The New York Times: ‘Is it the avalanche of people that we wanted and were going for out of launch? The answer is no. It is not up to what we wanted. It is not close to what we wanted’, he said, to later add: ‘I attribute everything that has gone wrong to Coronavirus’. In addition, although Quibi’s launch took place during the pandemic, the executive acknowledged that ‘If we knew on March 1st what we know today, you would say that is not a good idea’.
In addition, Katzenberg reported during the interview that Quibi’s content may be reproduced on TV screens. Up to now, the app is available for iOS smartphones, but it will also be available for Android in the coming weeks, and users will be able to share its content on social media platforms.
Quibi’s content last 10 minutes maximum, and can be watched with the screen in horizontal or vertical mode. At launch, Quibi was offering a free 90-day trial period. After that, the OTT monthly subscription will cost USD 4.99 with ads, and USD 7.99 without them. At present, the platform offers 50 titles, and is expected to reach 175 original titles in its first year. Some of top creators who has ran or will run projects for the platform are Guillermo del Toro, Steven Spielberg and Ben Stiller, among others.