Officially launched last April 6th with a 90-day free trial period, the OTT Quibi, with short content and adapted to mobile devices, recorded 1.7 million downloads during its first week on the market.
With all its content distributed in 10-minute maximum episodes, Quibi’s first week downloads surpassed the company’s expectations, as reported by Meg Whitman, CEO at Quibi, in an interview with CNBC News. Executives from the company decided to go ahead with the launch despite the impact of the Covid-19 (Coronavirus) pandemic. Whitman also reported that 80% of people who have started a show watch it through the first episode; and explained that the company is accelerating its plans to enable the app to cast to TVs. While the feature wasn’t planned to be part of the launch, Whitman said it was always in the cards for later on.
The platform has 50 original programs available and more than 175 productions planned for its first year. After the free trial period, Quibi’s monthly subscription will cost USD 5 with ads and USD 8 without them. In addition, some T-Mobile customers can access its catalog for free for one year.