Stingray Group has announced this week that it has ran an agreement with the Mexican telecommunications company Totalplay (Grupo Salinas) to distribute its SVOD platforms Qello Concerts by Stingray; Stingray Karaoke and Stingray Classica. With the announcement, Totalplay increases its music offering, which already included other Stingray services for its subscribers.
This way, starting this Thursday, October 29th, the Qello Concerts by Stingray platform will be available to all Totalplay subscribers; and soon other services will be added, such as Stingray Classica and Stingray Karaoke. Each offer will feature a monthly subscription to access its content catalog. These Stingray platforms portfolio will provide Totalplay clients with live gigs and a collection that includes classical music, operas and ballets from around the world, as well as a karaoke experience, as reported by the company.
‘We have established a strong partnership with Totalplay, and we are pleased to bring our curated content, selected by professionals, to their subscribers’, said Eric Boyko, Co-Founder President and CEO at Stingray. ‘The new SVOD services, together with the other Stingray channels and services currently enjoyed by Totalplay subscribers, offer an incomparable music experience for all music fans’, added the executive.
Hugo Adrian Hernandez, Director of Content Acquisition at Totalplay, has also expressed himself on the partnership with Stingray: ‘Our focus is to continue building a unique entertainment center for our clients. and music is a very important part of it. The additional benefit of Stingray services is that our subscribers can access a range of music products, which also include a wide variety of genres and programming categories’, he said.
Although the alliance between Stingray and Totalplay has been active since 2018, later the company focused on musical offers has run similar agreements with Star TV (also in Mexico); Sky (Brazil); Claro Video and ATIM (Asociacion de Telecomunicaciones Independientes de Mexico).