Private and premium ad marketplaces to close first Nextv Ad Latin America’s virtual edition

The last panel of what will be the first Nextv Ad Latin America’s virtual edition, a new Dataxis event focused on analyzing and discussing the latest trends in the Latin American advertising market, will be called ‘Private and premium ad marketplaces’, and will take place next Thursday, May 27th, between 11:40 AM and 12:30 PM (GMT-5 CDMX / COL). Registration for this one and the rest of the conference’s panels can be done here.

Some of the central topics that will be debated and developed throughout the panel will focus on how to raise CPA value for TV; TV groups premium marketplaces; premium ad sales strategies for advertisers; hybrid last minute programmatic sales; and other related issues. For the discussion, Dataxis will gather a group of industry experts, including Luciano Chany D’Amelio, VP Creative Services at Ogilvy; Eduardo Mendez Sanchez, Digital Monetization Director Latam at WarnerMedia Latin America; Diana Carolina Montero Arango, Sales Director at TVN Media; Jonatan Fasano, Digital Director at Grupo America; and David Rios, Head, Latin America & US Hispanic at Dailymotion. 

Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will take place on Wednesday, May 26th and Thursday, May 27th, as of 9:00 AM (GMT-5 CDMX / COL) both days, and will be sponsored by Ateme; Canoe; SeaChange; TiVo and Xandr.

Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.