Sony Pictures Television announced the sale of its majority Crackle’s stake to the US company Chicken Soup for the Soul Entertainment (CSSE). The companies relaunched the OTT as Crackle Plus, AVOD streaming platform, which will include in its offer all Crackle and Sony’s content, and 6 CSSE’s AVOD services: Popcornflix; Truli; Popcornflix Kids; Popcornflix Comedy; Frightpix and Espanolflix, and the OTT SVOD Pivotshare.
‘By creating a new platform that brings together CSSE’s VOD assets with SPT’s Crackle brand and AVOD assets, a convincing offer is established for viewers and advertisers’, said William J. Rouhana Jr., president and CEO of the company. Sony Pictures Television’s President, Mike Hopkins, also expressed himself on the partnership that both companies held, and indicated that Crackle is ‘a valuable asset, and we believe that it will prosper and grow in this new environment with CSSE. The CSSE team has the enthusiasm and strong business vision to make sure that Crackle Plus is prepared to maximize growth opportunities in the AVOD market’.
The new company will have access to more than 38,500 programming hours and will be available for about 10 million active monthly users through its services. ‘We believe it is a great opportunity’, Hopkins said.
Sony announced it will close Crackle’s operations in Latin America earlier this year. It was launched as a free OTT in 2012, and reconverted to a subscription model in 2016, composed by pay TV and telecommunications operators. The final closure will be next April 30th.