ViacomCBS announced this last Wednesday, July 7th, a partnership with the Argentine technology company Noblex, so that its customers can access Pluto TV, AVOD OTT available in Latin America since 2020, from the brand’s smart TVs in the country.
According to information officially reported by ViacomCBS, Pluto TV’s offer, which brings together more than 90 streaming TV channels and 20 thousand hours of programming, is now available on Noblex smart TVs (2021 models) with VIDAA operating system, which includes a direct access button to Pluto TV through the remote control.
‘In each launch we aim to bring users closer to the best options on the market, so that their experience is unique and personalized. This partnership with Pluto TV, today one of the leading streaming platforms, strengthens this path and is consistent with the value and innovation initiative of Noblex’s new line of smart TVs’, reported Christian Stuhldreher, Display Manager at Noblex.
Santiago Perincioli, VP Revenues at ViacomCBS, has also expressed himself on the partnership between the company and Noblex, and reported that ‘user experience is key for Pluto TV. For this reason, we are very happy to be able to reach Noblex TVs with a direct access button to the platform, which will mean access to it for users and will guarantee easy, free and unrestricted entertainment, with the best curated and exclusive content offered by Pluto TV’.
ViacomCBS reported that Pluto TV will be available on all Noblex 2021 smart TVs, which include 32, 43, 50, 55, 65 and 75 inches. According to the company, Pluto TV has been launched in 25 countries between the US, Europe and Latin America, and gathers more than 50 million monthly active users.