The AVOD OTT Pluto TV, close to be launched in Latin America and belonging to ViacomCBS, announced a global expansion partnership to 22 countries through the new Hisense platform, Vidaa, as of March. All Hisense TVs that will be marketed in the US and Latin America from that date will have a direct access button to Pluto TV.
The button will allow direct access to Pluto TV in the Vidaa system, which includes a free premium content catalog, with TV series, movies, children’s channels, lifestyle, novels, science and technology, music videos and others.
‘The partnership agreement with Hisense and Vidaa fits perfectly with our goals, and allows us to continue advancing in our mission to entertain the planet. The global reach of Vidaa, the recently launched Hisense’s platform, will allow to offer free premium TV to millions of new viewers, in dozens of countries around the world, and only by clicking a button’, said Brendon Thomas, VP, Distribution at Pluto TV.
Pluto TV Latam will also be available in Hisense Vidaa from its launch in March, in 17 countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay , El Salvador, Uruguay and Venezuela.
‘Our goal is to provide the best local content for free in all markets through our Vidaa platform. The alliance with Pluto TV is a perfect agreement’, said Guy Edri, EVP Vidaa International. ‘The decision to add a button on our Hisense TVs with the Vidaa platform will allow clients to access Pluto TV in one click’, he added.