PlayKids strengthens its presence in the US with Comcast

Another of the panels that took place during the last virtual edition of Nextv Series Brazil was titled ‘New OTT aggregation models and the future of TV’. There, some of the key topics of the debate were focused on new pay TV via OTT models; and other related topics.

Industry executives gathered by Dataxis to star in the discussion were Juliana Psaros, Strategic Partner Manager Latin America at Pinterest; Ricardo Moreira, General Manager of Innovation and Products at UOL; Danilo Agrella, Head of Content at PlayKids; and Marcelo Souza, Director of Video OTT Products at Globo.

Marcelo Souza reported that Globoplay is ‘a great Brazilian TV aggregator’, and an example of this is ’the partnership with Disney+, a distribution partnership’. Likewise, the executive expressed that ‘with Globoplay+, launched in September, we have become a virtual operator, and we continue with the licensing and VOD models. That is why we have moved from traditional TV, without leaving it aside, and now the idea is to see what the new Brazilian TV experience of the younger generations will be like’. The executive also expressed that ‘our biggest surprise is the experience with sports packages that make premium channels a way to attract audiences’.

For his part, Danilo Agrella stated that the company’s aim  is focused on ‘entertaining children with quality content, so in any case we want to deliver quality content in OTT and VOD, and we move to other screens with partnerships with companies such as Comcast in the US to distribute our content, making the brand enter user’s households’.

Ricardo Moreira reported that ‘the biggest competitor is piracy’, and, for this reason, it is necessary to ‘show the value of the platforms at a fair price, with an interesting quality, bringing Brazilians closer to legal content, and thus benefiting  the industry, because we can remunerate producers  in a better way’.