As reported by The Wall Street Journal on Friday, September 27th, Apple is planning to bring feature-length films to theatres before releasing them on its SVOD OTT service, planned to be launched next November 1st, according to ‘people familiar with the plans’.

According to what The Wall Street Journal reported, the company has made overtures to US cinema chains and consulted with entertainment executives as it pursues a traditional theatrical-release plan that would keep its movies in theatres for ‘weeks before becoming available on Apple TV+’, those people said.

Among Apple’s first major theatrical releases is Sofia Coppola’s ‘On The Rocks’, starred by  Bill Murray, Rashida Jones, Marlon Wayans, Jessica Henwick and Jenny Slate. According to The Wall Street Journal, Apple is aying a mid-2020 release. The specialized finance media has also reported that Apple has talked with movie theatres representatives about a documentary called ‘The Elephant Queen’, which it plans to release this year.    

Apple TV+, the company’s SVOD OTT, will be launched next November 1st at a USD 4.99 monthly subscription, and people who buy an Apple device will be able to enjoy the OTT for free for a 365 day-period.