The pay TV entertainment network Olympusat reached an agreement with the production company and distributor Media Group Ukraine to acquire more than 100 hours of Ukrainian series for its signals in Latin America. From now on, viewers of channels such as Cine Mexicano, Gran Cine and Ultra will be able to enjoy new content that includes murder mistery shows, comedies and historical dramas.
“The entry and strengthening of positions in the highly competitive Latin American market, famous for its experience in quality in this segment, is a real challenge and an unquestionable success“, Iryna Chernyak, director of the Content Sales Department at MGU, said. “This agreement is further proof that a strong story, smart implementation and general values attractive to all viewers are the key to success in international markets“, she added.
John Baghdassarian, Olympusat VP of Content Acquisitions, said during the announcement: “The industry is in transition, we are no longer limited by our borders. We understand that good content transcends all cultures, so we continue to invest in films and series with high production values and compelling stories from around the world, including Ukraine”.