Oi includes OTT apps on new mobile plans

Brazilian telecommunications company Oi announced the launch of new postpaid mobile plans that include access to online video apps such as Fox+, WatchESPN, Discovery Kids ON! and Coleção Oi.
The basic plan includes 7Gb of data and access to Coleção Oi for R$ 84.90 (USD 24.8), while the highest plan, called Master, includes 50 GB and all video services for R$ 299, 90 (USD 87.8). Starting in May, HBO GO will also be available. Oi gathers all these contents in its Oi Play application. This way, the company seeks to retain and increase its postpaid customer base.
According to the company´s commercial director, Bernardo Winik, “Oi identified quality content as something of extreme relevance for its clients and launched pay TV and broadband offers with access to the Oi Play portal. The success of this strategy led the company to expand it now to mobile telephony; all these initiatives were based on constant research that identifies the interests of consumers to offer them exactly what they want.”