Nextv Ad Latin America to debate on addressable TV opportunities for pay TV operators

As part of what will be the first  Nextv Ad Latin America’s virtual edition, Dataxis will be in charge of helding the ‘Addressable TV for pay TV operators’ panel, which will take place next Wednesday, May 26th between 10:30 AM and 11:20 AM AM (GMT-5 CDMX / COL). Registration for this and the rest of the conference panels can be done here.

The main topics to be developed and debated during the panel discussion will be focused on addressable TV advertising for cable, DTH, IPTV and OTT; specific content generation for clustering; revenue sharing with TV networks and tech partners; new ad formats for linear and catch-up -channel switching and new screens-; operators ad sales deployment; and other related issues. Industry executives especially gathered by Dataxis to star in the panel are Chris Pizzurro, SVP, Global Sales & Marketing at Canoe Ventures; Juan Sergio Valcarcel, Marketing and Innovation Director at DIAGEO Mexico; Mario D’ Andrea, President at the Associação Brasileira das Agências de Publicidade; and Hector Pita, Head of Addressable Product at Totalplay.    

Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will take place on Wednesday, May 26th and Thursday, May 27th, as of 9:00 AM (GMT-5 CDMX / COL) both days, and will be sponsored by Ateme; Canoe; SeaChange; TiVo and Xandr.

Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.