Next Audio Latin America 2021, the new Dataxis virtual event, begins today, Wednesday, November 3, and will bring together executives from the most important companies in the radio and digital audio industry. During the next two days, representatives of companies such as Spotify, Xperi and Radio Mitre, among others, will participate in panels that will discuss possible strategies for radio streaming and how to apply adressable advertising in the industry, among other topics.
According to the results obtained by Dataxis, advertising revenues in digital audio, radio streaming and podcasts in Latin America could reach USD 100 million by the year 2026. Although currently the business continues to be small in the region, many Latin American media are betting on these new formats and the trend is growing more and more.
During the first day of Next Audio Latin America 2021, at 10:30 AM (GMT – 5), the panel “The new podcast revolution” will bring together Gerónimo Ávila, Co-Founder of Sonoro Global Media; Rebeca Ricoy, Marketing Director LATAM of Duolingo Latin America; María Jesús Espinosa de los Monteros, General Director of PRISA Audio; Carlos Martinez, Managing, Director and founder of Futvox; and Ariana Spenza, Podcast Partner Manager for Chile and Argentina of Spotify, to talk about the evolution of the podcast in Latin America and about the role played by the podcasts’ platforms. Additionally, business models for podcast producers and distributors will be discussed.