Netflix tests new ‘Ultra’ plan in Mexico


Netflix is testing the new ‘Ultra’ plan in Mexico, which had been introduced in Europa a few days ago. It is an option that adds HDR content and allow users to have access to four simultaneous streams.
According to local media, the plan appears among the options for new subscribers. ‘Ultra’ is a fourth more expensive plan for a price of MX $ 279 (USD 14.6) and would be added to traditional “Basic”, “Standard” and “Premium” offerings.
According to Xataka, several changes were registered in the Netflix portal in relation to the offer. Initially, the Ultra option offered access to fourth screens and HDR, a technology that would stop being available in the Premium plan (which also has four simultaneous streams). Then, another option appeared for MX $ 239, and the Premium plan went from four to two streams. For the moment, Netflix is testing the Ultra plan to decide whether to offer it officially.
In this sense, the company said, “We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer the specific price points or features included in this test.”