As part of its Q1 2021 results report presentation, Netflix reported a total of 37,894 million subscribers in Latin America. According to the information reported, the platform has only added 357 thousand subscribers in the region during the first three months of the year. In turn, compared to the 34,318 million subscribers reported as of March 31st, 2020, Netflix added just over 3.5 million customers in the region during this last year.
In turn, on a global scale, the figures reported by Netflix show that, between December 31st, 2020 and the same day in March 2021, the SVOD OTT added 3.98 million subscribers, and now features a total of 207. 64 million. Likewise, by Q2 2021, Netflix forecasts to reach 208.64 million subscribers.
‘We believe paid membership growth slowed due to the big Covid-19 pull forward in 2020 and a lighter content slate in the first half of this year, due to Covid-19 production delays. We continue to anticipate a strong second half with the return of new seasons of some of our biggest hits and an exciting film lineup’, they have officially reported from the company.
At the end of the first three months of 2021, the region with the highest number of Netflix subscribers continues to be UCAN (US and Canada), with 74.384 million customers; 448 thousand more subscribers than those reported at the end of 2020. The EMEA region (Europe, Middle East and Africa) ranked second, and ended Q1 2021 with 68.5 million subscribers, managing to increase the figure by 1.810 million in comparison with December 31st, 2020. The Latin American region ranked third in terms of Netflix subscribers, followed by APAC (Asia & Pacific), which ended the first three months of the year with 26.8 million subscribers, managing to increase its subscriber base, adding 1,361 million so far this year.
The Netflix report also announced that the company plans to invest USD 17 billion in content for this year. This way, days ago the opening of a new Netflix headquarters in Bogota, Colombia was announced. The company has also reported that it plans to produce 30 original content in that country; in addition to increasing its investments in the Brazilian market, with new local content soon to be released.