Netflix will invest R$ 350 million (USD 87 million) in Brazilian productions during 2020 and will launch up to 30 new titles for that market. Greg Peters, Chief Product Officer at Netflix, said the investment will focus on new series and seasons of existing titles. The announcement was made during Futurecom, a telecommunications and technology conference held this week in San Pablo.
The executive announced that the original series ‘3%’, produced in Brazil, will have its fourth and final season in 2020. It is the company’s first original production in the country and the third produced outside the US. Netflix most recent production in Brazil was the series ‘Sintonía’, produced by KondZilla, owner of the most popular YouTube channel in Brazil. During Futurecom, Peters said that Sintonia is one of the most popular Netflix productions.
Peters also said that Netflix is ‘working hard’ to make sure that accessibility to its content is high: ‘Netflix is enabled on more than 1,600 international devices worldwide. In Brazil, he said, our subscribers use since the latest model of iPhone to the most basic Xiaomi model to access our catalog’.
In Brazil, Netflix has came to terms with several operators to guarantee its content offer in the country, including Tim, Claro and Vivo (Telefonica Brazil).