Netflix fell significantly in subscriptions in Latin America for Q3 2021

According to the latest report for Q3 2021, Netflix obtained 330 thousand new subscribers in Latin America, which represents a significant drop compared to the 760 thousand it had achieved in Q2 of the same year. Meanwhile, globally it added 4.4 million customers and continues to be the leader with 214 million memberships worldwide.

Unlike the results in Latin American countries, the platform had the highest growth in the Asia and Pacific region, where it achieved 2.2 million new subscribers, a merit attributed to the success of the South Korean series Squid Game, which became the most viewed service with 142 million views. “The extent of the popularity of ‘Squid Game’ is truly staggering; this program has been classified as our number one program in 94 countries”, they explained from the OTT.

Also in the Europe, Middle East and Africa sector, Netflix gained 1.8 million new customers in the last quarter; while in the US and Canada it obtained a net profit of 70 thousand. In this way, the Latin American region is the only one that showed a significant drop, although the platform has not yet made any statement in this regard, rather than acknowledging on other occasions that the competition is much more fierce than in other years.