Netflix bets on Argentine music in 2021 with ‘Rocanrol Cowboys’

Netflix has announced this last Friday, December 11th, that it is about to release ‘Rocanrol Cowboys’, a new original documentary focused on the Argentine band ‘Ratones Paranoicos’, which will be based on the history of the band, originally created in 1983.

‘Based entirely on archive footage, and reported by musicians from the band and artists such as Mick Taylor, a former Rolling Stones guitarist, ‘Rocanrol Cowboys’ focuses on the Ratones Paranoicos history, who were once the voice of many young people in their generation’, they officially reported from Netflix regarding the plot of the new documentary, whose release date is scheduled for January 6th, 2021. The direction of the new Netflix original production is in charge of Alejandro Ruax and Ramiro Martinez.

In line with plots focused on music, at the beginning of December, the platform reported the launch of ‘Rompan Todo’, whose premiere is scheduled for this Wednesday, December 16th, and will run for six episodes. In this case, the series focuses on the history of rock in the region, even exploring how social and political issues inspired different albums and songs in Argentina, Chile, Colombia, Mexico, Peru, Uruguay and other countries on the continent.

As part of its Q3 2020 results report presentation, Netflix reported a total of 36.3 million subscribers in Latin America. Although the figure shows an increase in relation to the number of clients reported at the end of Q2 2020 in the region, during the last three months there was a slowdown in terms of new subscribers, since the platform added only 256 thousand compared to 36,068 million that the company had reported at the end of June. Also, globally, Netflix has barely added 2.2 million customers.