NBCUniversal International Networks Latin America has appointed Telefónica Media Networks as its advertising sales representative for its cross-platform brand portfolio for the Peruvian market.
This way, and from now on, the company will represent Universal TV, Telemundo Internacional, E!, SYFY, Studio Universal TV and the digital platforms grouped under the UX name, exclusively in that country.
‘Telefónica Media Networks Peru is a very important partner for NBCUniversal International Networks Latin America. We are proud of running this strategic alliance to deepen our long-standing relationships and provide one of the most solid and unique entertainment offers for the Peruvian market, together with this great partner that represents the main international programming groups in the country’, said Arlyne Obregon, VP of Advertising Sales at NBC University International Networks Latin America.
Javier Patron, Ad Sales Commercial Manager at Telefónica Media Networks, also expressed himself about this partnership agreement and said that the company is ‘very excited to be working again with NBCUniversal International Media Networks Latin America’. He also stressed that the group offers ‘the highest quality contents and platforms to reach several audiences’. After that, Patron said that the agreement will allow Telefonica Media Networks to offer its customers ‘many possibilities to effectively reach their consumers’.