Multimedios strengthens its TV programming grid with contents from Discovery

Mexican FTA TV channel Multimedios (Canal 6) officially announced this last Monday a partnership agreement with Discovery México to include some of the most relevant content from the international company into its programming grid. This way, Multimedios offers, since the second week of September, Discovery Home and Health programs from Monday to Saturday; and Investigation Discovery on Sundays.

‘The partnership will allow Multimedios, which currently produces 150 hours content a day, to strengthen its evening programming offer with Home & Health programs, and to open a suspense and mystery segment under the unique narrative of Investigation Discovery, offering the audience quality content with international success’, they officially reported from Multimedios.

According to the agreement, Discovery programs catalog available on Multimedios includes ‘Vestido de Novia’ (Discovery Home & Health), a series that brings together the best advice from Randy Fenoli, renowned wedding dress designer; “Cake Boss” (Discovery Home & Health), series that joins pastry chef Buddy Valastro at Carlo’s Bakery; and ‘Red de mentiras’ (Investigation Discovery), a series that analyzes stories in which communication began in the digital world, but soon leads to a cheat in real life, identity theft, financial fraud and, in some cases, it can cause a murder.

‘Discovery is proud to announce this partnership, as it materializes our ambition that more people in Mexico have access to our content through the greatest diversity of platforms possible. We will continue to analyze how to strengthen and deepen the relationship with Multimedios in the future, as it seems to us that we have found a great partner’, reported Miguel Cardenas, Country Manager at Discovery Mexico.