Buenos Aires Arena S.A. and Movistar Argentina announced that Movistar will be the main sponsor of ‘Movistar Arena’, a new entertainment center located in Buenos Aires, Argentina, which will be inaugurated next November 1st. This is the third Movistar Arena in Latin America, added to those of Chile and Colombia.
‘We are proud to be able to partner with this new concept of shows in Argentina, with the benefits of the innovative model that the company has developed through the O2 Arena in London, and Movistar Arena in Chile and Colombia, where it combines the best live entertainment with a unique experience for those present, exclusive benefits for Movistar customers and access to the latest technology and connectivity during the shows’, said Federico Rava, Executive President at Telefonica Argentina.
Natalia Mouhape, Buenos Aires Arena’s President, described the partnership with Movistar as ‘a milestone for our company’, and said they are ‘very excited to join Movistar as our main sponsor and because our entertainment center is called from today ‘Movistar Arena’. Its career in international event centers is a differential added value, which will enhance the spectators experience attending shows at Movistar Arena’.
In order for the entertainment center to have operations and experienced services at an international leveñ, the ASM Global firm, a world leader in live entertainment and sports that manages more than 300 stadiums, convention and performing arts centers around the world, was hired. Some of the centers managed by the company are the O2 Arena in London, the Staples Center in Los Angeles and the Mercedes-Benz Platz in Berlin.
Movistar Arena will be inaugurated in Buenos Aires next November 1st and will feature shows by renowned artists such as Joan Manuel Serrat and Joaquin Sabina, Dream Theater, Norah Jones, Ricardo Montaner, and others.