The Mexican Baseball League (LMB) has announced this week the launch of its new streaming platform, which it called ‘Jonron TV’. The OTT is launched together with the beginning of the competition’s 2021 season, and will bring together all the MLB games -which will be broadcast live-, as well as interviews, documentaries, and other content related to the baseball league. The platform was developed by Stream Viral, a company focused on streaming solutions.
To access the platform, a single payment will be required, valid until December 31st, 2021. The value, as of May 20th, is MX $ 449 (USD 22.5). Starting the first week of June, the subscription will be set at MX $ 549 (USD 27.5).
‘The way of consuming content has changed. The digital era has become highly relevant for all generations of fans to enjoy their favorite sport from any device. Launching an OTT was necessary for our digital transformation, and it will catapult us and position us into the most demanding fans in Mexico and in the world. Doing it with a partner like Stream Viral, with specialized experience in this area, will benefit our fan base’, expressed Horacio de la Vega Flores, CEO at the LMB.
However, Jonron TV will not be the only possible way to access MLB games during its 2021 season. According to the information reported, the league has run agreements with ESPN (pay TV); TV Azteca, Multimedios and Canal Once (FTA TV) and Claro, for its Claro Sports channel, and its OTT, Clarovideo.