Mirada launches Iris with Digital Cable TV in Bolivia

Mirada, leading integrated software products and services for digital TV operators and broadcasters provider, announced the launching of its Iris multiscreen solution, as part of the multianual agreement with Bolivian operator Digital TV Cable, which is active since last October 6th, 2018. The launch will allow Digital TV Cable subscribers to watch live and on demand content on any device, with the advanced features of Mirada’s end-to-end multiscreen Iris solution for existing and new clients.

This deployment will allow Digital TV Cable Subscribers to watch live TV, pause and start-over across advanced OTT STBs, smartphones, tablets, computers and Smart TVs. Bolivian operator will also have access to LogIQ, Mirada’s data intelligence platform, allowing it to make decisions based on information on customer’s requirements.

‘We are delighted to launch Mirada’s Iris multiscreen solution across our network, which will allow our subscribers to access a multitude of new features across their devices, creating a seamless user experience. Access to Mirada’s superior data intelligence platform will also give us the tools to properly analyse the way our content is consumed, such that we are better able to give our customers what they want, when they want it’, said Edmund Daher, Digital TV Cable’s president.

Jose Luis Vazquez, CEO of Mirada, expressed himself on the agreement and commented that  ‘the continuing rapid growth of the Bolivian TV market and the potential for increased subscribers makes this a very exciting project for Mirada and represents another high-profile endorsement of our technology’.