The third panel that took place during the last Nextv Series Brazil’s virtual edition, which was developed last December 9th, was titled ‘New OTT TV models for ISPs and telcos’. There, some of the main topics debated focused on IPTV or pure OTT alternatives; associative linear and VOD OTT services; and new app TV aggregation models.
The team of industry executives gathered by Dataxis for the debate included Jair Francisco, Marketing Director at Unifique Comunicações; Oswaldo Zanguettin, Owner of Life Serviços de Comunicação; Nuno Sanches, General Manager – Media & Telecom at Kaltura; Mauro Fukuda, Director of Strategy, Technology and Network Architecture at Oi; and Tiago Bona, Technology / Infrastructure Manager at Sumicity.
‘We started working on IPTV in 2009, but the commercial implementation took place in 2015’, said Zanguettin. ‘The service was shown with a lot of quality, and in 2015 it was a very interesting deployment’, he added. In addition, he reported that ‘currently, clients aim to have access in a simple way to all the content they want to consume. Today there is a great diversity of applications, and the opportunity for operators is to have a platform that simplifies access and allows the user to access good quality content from any screen’.
The executive also emphasized the deployment of FTTH, ‘to extend not only our TV services, but also our OTT services, and take advantage of all that infrastructure, which has been growing in Brazil’.
‘I see a very big trend in the construction of CDNs for content, shared CDNs, for the expansion of the level of performance of the operators when that becomes a reality. I see it as something very beneficial, both for consumers and for operators in terms of infrastructure, and I believe that this model is going to grow every day and bring new challenges’, reported Francisco. Likewise, with regard to imagining a future without STBs, Fukuda said that ‘STBs are currently a necessity, and, looking to the future, there is a trend to evolve to pay TV without STBs, but today they feature many needs’.
In relation to content piracy, Francisco assured that ‘considering the relevance of ISPs in Brazil, we must be the catalysts and centralizers of content. The content must be accessible to everyone. Each player has a role to play, and ours is to be catalysts, integrators and centralizers of content’. Similarly, Zanguettin said that ‘a policy to combat piracy is necessary, because it involves the entire industry’.
Regarding the relevance of local content as a differential factor at the content level, Francisco said that ‘we are developing some experiences with local producers. Generally, there is interest shown by audiences in the consumption of these kinds of contents’.