LiveSports launches new B2B application to broadcast sporting events

LiveSports teamed up with Futura Produções to launch a new app focused on B2B, LiveSports Brazil, with the main goal of extending the exhibition of sporting events and VoD carried out by clubs, federations and companies. As detailed by the company, the solution allows the delivery of live broadcasts over the Internet, and was developed to do so with greater agility and in better quality.

After receiving the content generated by the LiveSports HLS signal in HD, from its sports partners, the platform delivers it to all Android and iOS systems where it is running. “For clients (clubs, federations, companies) that cannot deliver the HD signal converted to HLS, our solution does the transcoding by itself”, Alexandre Zarich, CTO of Futura Produções, explained.

João Palomino, CEO of LiveSports, highlighted the approach that the app brings to the brand and to sports entities with their fans. “It’s always necessary to offer much more than what the fans expect. Surprise them. And this has to be one click away from them. Think, search, find. The possibility of being continuously impacted by content and entertainment through the app brings the audience”, he said.