Livemode, the company that works with the Federação Paulista de Futebol (FPF) for the broadcasting rights of the Paulistão tournament, announced that it will begin to negotiate exclusively with the brands to include integrated sponsorships during the next edition of the championship. As reported, the format will use a database of fans to create advertisements, in order to promote broadcasts and the Paulistão Play streaming service.
On the other hand, the company also affirmed that it will be able to use all the assets of the tournament in its contracts with the sponsors, which includes: stadiums, image rights, activations, experiences and the transmission signal. These resources will also be used to negotiate the display of brands on the playing field through LED signs, and to carry out branded content actions.
Bernardo Itri, Executive VP of Marketing and Communication of the FPF, said after the announcement: “Integrated property marketing, with deliveries on the most diverse media platforms, is an extremely important asset to generate more value for partners and fans“. Meanwhile, the broadcasting rights of the Paulista Championship have already been negotiated with the Record TV channel for the open TV signal, and with YouTube and HBO Max for digital media and streaming.