JUMP Data-Driven Video announced that Watch Brazil will be powered by JUMP’s Deep Recommender, a personalization tool for video content that provide audiences highly accurate recommendations after tracking and analyzing user patterns in content consumption and content similarity.
In addition to offering its subscribers movies, series, documentaries and children’s content. Watch Brazil has implemented a structure that adds value to internet providers by using high performance technologies based on machine learning and data driven business analytics. The platform has also been chosen to collaborate with Brazilian UOL (Grupo Folha), which announced its debut in the OTT market with the launch of its new SVOD platform, ‘UOL Play’. Watch Brazil was selected to provide the technology platform to support the new product.
Watch Brazil will incorporate JUMP Deep Recommender solution into their video service technology stack in order to include functionality that will increase retention, personalization, engagement and marketing effectiveness. Jump’s machine learning-powered content recommendation tool supports video content personalization. After tracking and analyzing user content consumption and content similarity patterns, it will provide highly accurate recommendations to Watch Brazil’s customer base.
‘We are witnessing a perfect storm in the video industry: unparalleled consumption as people spend more time in front of their screens; intense competition with new entrants of all sizes; and a proliferation of artificial intelligence technology. All of this is completely changing the video market as we know it’, said Jeronimo Macanas, CEO and co-founder of Jump. ‘We love that we are in a position to help fuel innovation, teaming with Watch Brazil to successfully address key industry challenges through personalization and content recommendation and discovery. We are fully committed to contributing to the improvement of Watch Brazil’s business through the effective use of its business data’, he added.
Mauricio Almeida, Cofounder at Watch Brazil, has also expressed himself on the partnership with Jump: ‘JUMP’s Deep Recommender Technology is a widely comprehensive solution and strongly assertive for our clients. Having highly precise recommendations results in a greater user experience. In addition, their tools allow us to manage audience segmentation for marketing campaigns, personalize the experience, providing a boost to user engagement and social media. All this helps increase retention and reduce churn, which is fundamental for any VOD business’, he said.