Imagen Televisión partners with Pinterest

Mexican broadcaster Imagen Televisión has signed an agreement with Pinterest with the aim of achieving greater and better exposure of both platforms. The agreement includes the promotion of the Pinterest brand on the website of the Mexican channel, as well as on TV.
The partnership will start in the show called “Sale el Sol”. The recipes presented in the in the morning show can be found on Pinterest and selected from the Imagen de Televisión profile. In addition, Pinterest will massively promote the contents of the Mexican channel with the aim of reaching millions of impressions.
“In Imagen Television we seek to satisfy the needs of our audience and provide new ways to approach our content, for this reason we have added this partnership with Pinterest, which we are sure will turn Imagen Television into a new reference for discovery worldwide,” commented Pablo Escobedo, director of Digital Operations of the channel.
Pinterest has more than 200 million active users per month around the world. This is the platform’s first alliance with a Mexican TV station.