HBO Max, WarnerMedia’s SVOD OTT recently launched in the US, announced last week a deal with Ventanarosa, production company led by Mexican actress Salma Hayek, founded in 1998. As part of the collaboration, Hayek will first bring projects to HBO Max for potential development during the next two years.
Although the company has been mainly linked to cinema, its first experience on TV was with the adaptation of ‘Betty, la fea’ (‘Ugly Betty’) in the US and, more recently, it has produced with Lemon Studios the Netflix Mexican original series ‘Monarca’. In addition, it is working together with Buena Vista Original Productions on the release of ‘Santa Evita’, based on the book by Argentine writer Tomas Eloy Martínez, and focused on Argentine political leader and actress Eva Peron’s life.
‘We are thrilled to be joining HBO Max and WarnerMedia. Their team of passionate, talented and open-minded executives are a great support in our mission to make high quality global TV that explores and celebrates diversity and inclusivity”, said Hayek. In addition, Joey Chavez, EVP of Original Drama at HBO Max has also expressed himself on the agreement, and said that Ventanarosa ‘has a history of bringing the most lively and rich stories to life and we are eager to hear all of the wonderful ideas that will be borne out of this partnership’.
The WarnerMedia announcement does not detail whether the deal with Ventanarosa will be limited to original HBO Max productions in the US, or whether it will also include originals for Latin America once the OTT is officially launched in the region.