MADD Entertainment, the Turkish drama production brand, reached an agreement with WarnerMedia Latin America to integrate a series package into the HBO Max platform offering in the region. Previously, both parties had already signed to incorporate two fictions, and after the success and good reception of the content, the alliance decided to continue with eight new programs, which will be available in 39 Latin American countries.
“Turkish drama has already proven itself with top ratings on linear networks around the world. Now it’s taking its place in the SVoD arena, which just goes to show that Turkish drama will have a sustainable position in the market for the foreseeable future. MADD is proud to help launch this new chapter”, Ates Ince, Managing Director of MADD Entertainment, announced.
Andrés Mendoza, Head of Content Acquisition & Negotiations at WarnerMedia Latin America, said: “The expansion of the agreement for new titles reinforces our commitment in offering great quality and the most diverse content from around the world to our audience in Latin America”. ”We are thrilled to bring the wonderful Turkish drama to our region”, he added.