WarnerMedia (AT&T) announced this last Wednesday, June 2nd, that, since that day, HBO Max has launched its new advertising-supported (AVOD) subscription tier. This way, the platform’s subscribers will be able to chose between the SVOD subscription, valued at USD 14.99 per month, or with ads, for USD 9.99 per month, as it was previously announced. From WarnerMedia they have not confirmed if the HBO Max ad-supported version will be available in Latin America.
In addition, HBO Max is offering new and returning subscribers in the US the option to pre-pay and save more than 15% by signing up for the HBO Max ad-supported tier for USD 88.99 per year; or without ads for USD 149.99 per year. ‘Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience’, reported Andy Forssell, EVP & General Manager, HBO Max. ‘We have worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we are confident will deliver for our advertising partners as well’, he added.
As reported from WarnerMedia, more than 35 brands are slated to go live on HBO Max. The platform’s ad supported tier will not include the ability to download content for offline viewing, and streaming video quality will be capped at 1080p. Warner Bros. same-day premiere films debuting in theaters and on HBO Max throughout 2021 are not included in the HBO Max ad-supported tier, but will become available on both tier options when the films debut via the HBO service in the months following their theatrical releases as part of HBO’s output deal with Warner Bros. Both HBO Max subscription tiers offer access to the streaming platform’s exciting lineup of new original programming, as well its deep catalog of content from iconic entertainment brands including HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network, and more.
‘At a maximum of four minutes of commercial time per hour, HBO Max’s ad-supported subscription tier launches with a commitment to the lowest commercial ad load in the streaming industry, minimizing disruption to viewing while maintaining a premium user experience for the entire family. Additionally, ads will not be played during HBO programming. Over time, subscribers can expect to see greater personalization in the ads they do see with more innovation in formats to come. Ads on HBO Max are designed to complement and enhance the overall viewing experience and will be thoughtfully surfaced across HBO Max’s content catalog in a way that maintains the integrity of the programming’, they reported from WarnerMedia.