Grey Juice Lab, one of the main VOD service and content providers worldwide, has ran an agreement with Nuevo Siglo for its operations in Uruguay. From September 2019 onwards, Grey Juice Lab provides NSNow, Nuevo Siglo’s OTT service, with a full catalogue for their TVOD offer. This includes all the Major Studios plus the most important releases from other Content Providers, altogether with a vast movies and series premium SVOD catalogue to complement its current proposal within the TV and catch up environment.
Eduardo Mandía, Commercial & Programming Director of Nuevo Siglo, commented on the agreement: ‘In Grey Juice Lab we’ve found a partner that has utterly understood both our content and support needs. We’re certainly pleased with the decision we’ve made within the framework of the strengthening and development of our new service NSNow’
Additionally, Damián Craimowicz, Regional Director of Grey Juice Lab LATAM, stated: “We’re really happy to be working with Nuevo Siglo. Eduardo and I have developed, over the years, a sound relationship of mutual trust and respect. We’re aware of the implications that come with a change of provider, and that’s why our goal has always been to reassure the company and to make use of our expertise to surpass their expectations. Today, Nuevo Siglo counts with the strongest offer in Uruguay, partly, thanks to us, which makes all of us genuinely proud’.
In addition to the aggregation and acquisition of rights, the agreement contemplates content processing and delivery, catalogue management, programming and marketing support. Grey Juice Lab will work together with NSNow’s marketing team to implement attractive campaigns that will hold subscribers as well as boosting demand for its content.