GMA sells new Filipino dramas to Latin America after setting viewership records

GMA Network, the Philippine drama distributor, announced that it will continue to sell series dubbed into Spanish for Ecuador and the Dominican Republic after having registered high audience figures with its latest sales, an operation that went through an association with the entertainment company Latin Media Corporation ( LMC).

During the last two years, the company made different content agreements with tv channels in both countries, where they launched shows such as The Half Sisters, which managed to qualify within the 15 most watched programs in Ecuador, and Ysabel, which became a trending topic in the region through social media. According to an official report, since its agreement with LMC, GMA has distributed more than 1,100 hours of content to sell globally and 600 hours of scripted formats in Latin America.

“Our dramas are highly rated in the countries where they are shown because while they retain common elements such as family, romance and relationships, our content features unusual themes that keep viewers engaged and increase station ratings“, Roxanne Barcelona, ​​Vice President of the International Division of GMA Network, explained regarding the popularity of the genre in the region.

Meanwhile, José Escalante, CEO and founder of Latin Media Corporation, said about the agreement with the Philippine company: “When I started thinking about bringing programs from an Asian country, I thought about bringing Filipino dramas because we look the same, our families, our values ​​are very similar in terms of culture and in the way we educate ourselves”.