Brazilian broadcaster Globo has ordered a local version of My Kid Would Never Do That, the format that first aired as part of NBC News’ news magazine show Dateline,the longest running program of NBC prime time history. The Brazilian version (Meu Filho Nunca Faria Isso) will be produced in house and will air as a segment on Globo’s news programme Fantastico, weekly magazine show that covers news and features a number of segments on topics such as healthcare and entertainment.
My Kid Would Never Do That uses hidden cameras to capture children reacting to difficult scenarios when they think nobody is watching them, such as confronting cyber bullies and dealing with dangerous strangers. The program uses actors to represent the scenes, such as trying to enter a house when a child is alone. Outside, on the street is the Watchmobile, a trailer transformed into a secret command center full of monitors, where parents observe and witness what their children decide to do, which often goes against their advice.
‘We are very excited to build on our relationship with Globo and continue to honor our commitment of making more local content across Latin America. My Kid Would Never Do That is such a fascinating format, perfect for family viewing’, said Ana Langenberg, Senior Vice President Format Distribution & Production at NBCUniversal International Formats.
Jorge Espirito Santo, Fantastico’s Artistic Director, added that ‘My Kid Would Never Do That is the type of format that embraces Fantastico’s purpose and also brings up important family issues as well as different points of views and beliefs that clash. We are very excited to see the result’.