Brazilian Globo Group has published this Monday, August 23rd, a letter for the 40 clubs in series A and B of the country’s Professional Football League (known as ‘Brasileirão’), while the ‘Lei do Mandante’, which grants clubs that dispute their matches as locals the power to negotiate their matches TV rights, not taking into account the agreements that rival clubs have available, is being analyzed and may be approved.
In the text, signed by TV Globo, the Group’s FTA TV network, Sportv (its pay TV channel), Premiere (PPV) and the Globo Esporte website, the company highlights important examples of its achieves with Brazilian clubs, including the creation of the PPV model, the implementation of a fairer and more balanced model in relation to the distribution of broadcasting income, and others. ‘We want to take the opportunity to reinforce and express here our understanding that the legislative change brought by the Law, already approved in the Deputies Chamber, which grants the local team the TV rights, if that is the desire of the clubs , could mean one step more on the path of giving clubs more autonomy and flexibility, as long as the agreements already run are respected, in favor of the legal certainty of the entire system. We even support the collective negotiations of clubs for their broadcasting rights, as it happens in the main leagues in the world, to guarantee that clubs can maximize their profits, without causing imbalances in the market’, reports Globo. The text states that the new Law will only apply for new agreements signed, guaranteeing that those rua before the new Law are kept without changes.
In case the Lei do Mandante is approved by the Senate and sanctioned by Brazilian President, Jair Bolsonaro, the company that has a TV rights agreement in force with the local team may broadcast the match even if it does not have an agreement with the rival team. Currently, a company must have an agreement in force with both teams to broadcast a Brasileirão match, with which the new Law brings a relevant change in relation to the current stage.
Currently, Brasileirão’s Serie A teams that have TV agreements with Globo to broadcast their matches on SporTV (pay TV) are America Futebol Clube; Clube Atletico Mineiro; Atletico Clube Goianiense; Red Bull Bragantino; Chapecoense; Corinthians; Cuiaba; Flamengo; Fluminense; Grêmio; Internacional; São Paulo and Sport Recife. The remaining seven clubs (Atletico Paranaense; Bahia; Ceara; Fortaleza; Esporte Clube Juventude; Palmeiras and Santos) are linked to Turner.