Brazilian operator Globo cut 25% from the prices of monthly and annual packages for Premiere, its pay-per-view sports channel. The update also affects the content available on the Globoplay and Amazon Prime Channels platforms, as well as on pay TV and IPTV services.
Last August, the value of the combos had already dropped as a promotion for Father’s Day in Brazil, to attract more subscribers and retain old customers. Finally, Globo decided to regularize the cost and establish it as permanent, in another attempt to promote its service to decentralize sports broadcasts.
Since Premiere lost the broadcast rights of various teams, its popularity among users began to be seriously affected. In addition, it does not have the authorization to broadcast the Copa América championship and the Libertadores cup. With the new rate of USD 113.27 per year and USD 11.33 per month, it’s trying to recover from that loss.