Fox Sports Mexico to continue with its same brand name after being acquired by Grupo Lauman

After, at the end of May, the media conglomerate Grupo Lauman, chaired by businessman Manuel Arroyo, acquired Fox Sports operations in Mexico, Arroyo, CEO of the company, was interviewed by Mexican website ‘Expansion’, where he gave details about the Group’s ideas for Fox’s sports business in the country, which will keep the same name after the acquisition.

‘We will continue with the same brand name, we will continue to operate under Fox Sports. We will continue to compete in the market and develop sports so that the channel continues to be the leader in the segment. We are going to give a ‘refreshed’ to everything that has been done. The channel was the same for about two years, now we are going to put in a little more technology, which is what we know how to do, keep talent and staff, and continue to strengthen Fox as a leader. We are going to continue doing it’, the executive reported. ‘Once the acquisition process is completed, we will start implementing the changes that we consider in order to be competitive’, added Arroyo.

With the acquisition, Grupo Lauman now owns the broadcasting rights of various sporting events, including the NFL, the MLB, matches of the Mexican Football League (Liga MX), a competition in which Fox Sports aired in Mexico the matches that the Santos Laguna, Queretaro, Monterrey, Leon, Pachuca and Tijuana clubs play as local teams; Formula 1; the Concacaf Champions League; and others.

The decision of the Mexican regulator IFT to order the sale of Fox’s sports business in Mexico to Disney followed the results of an analysis that showed that Fox Sports (at that time owned by 21st Century Fox) and ESPN (Disney), together concentrated a high percentage of sports content on pay TV. The Disney-Fox merger took place in March 2019.