FOX Networks Group (FNG) Latin America announced the launch of FOX Sports Premium in Argentina, the new channel that will broadcast the national soccer league, starting in August.
The FOX-Turner alliance won the TV rights to broadcast Argentine soccer matches in March, and now both companies have issued official statements. The contract becomes effective in August, when the new tournament begins.
According to FNG, FOX Sports Premium “will be a high-quality experience with 24-hour programming dedicated exclusively to soccer, with new original productions of debate, analysis and news, and the most recognized local talent and specialists in the country”. The price of the pack to access the matches has not yet been revealed.
Carlos Martínez, president of FNG Latin America, said that “the acquisition of the rights of the First Division of Argentine soccer and the launch of FOX Sports Premium Argentina reaffirm the commitment and trust of FOX Networks Group Latin America in Argentina and the Latin American region “.
“We are convinced that our high levels of production, leadership in audience and distribution of our channels, will give local soccer the place it deserves, contributing to the development of the championship and clubs in the country. We are very grateful to the AFA for the confidence placed in our company to bring the content to the Argentine subscriber “, Martínez added.
In a separate statement, Turner also celebrated the acquisition of TV rights. “We are very pleased to have achieved such a comprehensive package of rights that represent the best of Argentine soccer and we promise to provide our audiences across the country with a whole new soccer experience”, said Whit Richardson, President of Turner Latin America.