Facebook officially announced the launch of Watch, a new video platform featuring original TV shows. The company said that it is initially available to a limited group of people in the U.S and is planning to extend the access to more people soon.
Watch is offered as a new tab. Shows are made up of episodes — live or recorded — and follow a theme or storyline. It is available on mobile, on desktop and laptop, and in TV apps. In addition, Watch has a feature called Watchlist for users keep track of new content.
Contents are organized in sections such as “Most Talked About”, “What’s Making People Laugh” and and “What Friends Are Watching”, among others.
The list of content partners includes A&E, Cheddar, Hearst, Condé Nast Entertainment and Tastemade. Some of the shows are “Kitchen Little”, a show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it; a daily show published by Nas Daily where he makes videos together with his fans from around the world, and weekly games of Major League Baseball.
In a press release, the company said the “goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work”.