El Heraldo arrives at Mexican FTA TV with Grupo Imagen

Through an official statement published on Twitter last February 1st, Mexicans Grupo Imagen and Heraldo Media Group announced a commercial agreement through a lease, through which the Heraldo Media Group will use of the XHTRES-TDT FTA TV concession, in the Valley of Mexico, of which Grupo Imagen retains ownership.

As detailed, the agreement ‘will result in mutual benefit of the involved companies, in order to increase the reach of our content and bring our information bets to the Mexican audience’.

Grupo Imagen also reported that it will launch a new concept called ‘Imagen Multicast’ on channel 3.4 nationwide, complementing Excelsior TV contents. In addition, it is analyzing TV concepts and content to launch on other channels in the country.