Disney announced this last Friday, May 14th, that it will launch Star+, its new SVOD OTT, on August 31st in Latin America. In original terms, the platform’s launch was planned for June, but the company did not explain the reasons that led it to put it off. Star+ will arrive at Latin America after, at the end of February, Fox channels were rebranded as ‘Star’ in the region.
According to the information reported by Disney, the platform will be marketed both as a standalone one, as well as through a combined offer with Disney+. From the company they reported that the information detailed here in relation to the platform’s catalog is valid for Argentina, Chile, Peru, Bolivia, Paraguay, Uruguay, Colombia, Ecuador and Venezuela, while in Brazil, Mexico and other countries from Central America there will be some differences. However, the release date for all countries in the region is August 31st. The Star+ catalog will offer all the content of ESPN, -such as live events of the most important leagues and sports shows-; series, animated comedies, films, documentaries; and Star’s original regional and international productions, including exclusive content.
‘Star+ will deliver a personalized experience never seen before, and expand our connection with diverse audiences. The strength of the content, which will include all of ESPN, will make Star+ a unique offer, relevant, with identity and weight to establish itself as an independent digital service from Disney+. Its arrival will represent a complementary service to Disney+, and will consolidate The Walt Disney Company’s presence in the Latin American streaming market’, reported Diego Lerner, President at The Walt Disney Company Latin America. ‘With Star+, we will also reinforce our commitment, sustained for more than 20 years, to develop, produce and offer original local content representative of consumer’s tastes throughout the region,producing original content with production companies and talents from the region to tell stories that will connect with Latin audience. We will do it through different genres that will allow us to address original fiction stories, relevant social and historical issues and also general interest titles’, added the executive.
Regarding the Star+ catalog, Disney reported that the platform will bring together all seasons of series such as ‘This is Us’, ‘The Walking Dead’, ‘American Horror Story’, ‘Mayans MC’, ‘Pose’, ‘Outlander’ , ‘Genius’, ‘Snowfall’, ‘9-1-1’, ‘SWAT’, ‘The Resident’, and others. Star+ will also allow its subscribers to access titles such as ‘Grey’s Anatomy’, ‘24’, ‘Homeland’, ‘Modern Family’, ‘Lost’, ‘How I met your Mother’, ‘The X Files’ and ‘Prison Break’; together with Star original productions, such as ‘Big Sky’, ‘Love Victor’, ‘Dollface’, ‘A Teacher’, ‘Rebel’, ‘Helstrom’, ‘Y: The Last Man’, ‘Black Narcissus’ and ‘Hip Hop Uncovered’. The series offer will be expanded weekly.
Disney’s new platform will also include animated comedies, like all seasons of ‘The Simpsons’; all seasons of ‘Family Guy’, ‘American Dad!’, ‘Futurama’, ‘Bob’s Burgers’, ‘Duncanville’ and the new original Star series, ‘Solar Opposites’. Titles reported up to will be joined by box office hits and titles recently released in theaters, such as: ‘Nomadland’, ‘Judy’, ‘The Empty Man’, ‘Deadpool’, ‘Deadpool 2’, ‘Logan’, ‘Bohemian Rhapsody’ , ‘The Devil Wears Prada’ and ‘Jojo Rabbit’; in addition to ‘Alien’, ‘Die Hard’, ‘Planet of the Apes’ and ‘Taken’.
Star + will also feature original Star productions developed in Latin America. Some of the titles that will be available will be dramas, such as ‘Santa Evita’, ‘No fue mi culpa’ and the third season of ‘Impuros’; comedies, such as ‘El Galan’ and ‘Los Protectores’; biopics, like the stories of the Mexican revolutionary Pancho Villa and Brazilian businessman Silvio Santos; dramatic comedies, such as ‘Terapia alternativa’ and ‘El Encargado’; docu-realities, such as ‘Bios. Vidas que marcaron la tuya’; and the thriller ‘Insania’.
Regarding sports content, Star+ will offer a catalog of leagues and championships, with live events from the Copa Conmebol Libertadores, Premier League, LaLiga (Spain), MLB, NHL, rugby, tennis, golf, cycling, boxing and MMA competitions (like, for example, UFC), and other sports. Likewise, Star+ will offer Latin American sports programs, such as ‘SportsCenter’ and ‘ESPN Knockout’, as well as series and documentaries from the ESPN brand.