During the Investor Day that The Walt Disney Company held this last Thursday, December 10th, the company announced that it will launch a new SVOD OTT in Latin America. After the official launch of Disney+ in the region, which took place on November 17th, Disney will now launch Srar+, scheduled for June 2021.
As reported by various specialized websites, Star+ will bring together a catalog of Star content, local original productions and live sports from ESPN, including football leagues and tennis Grand Slam competitions. Regarding the monthly subscription, Disney reported that it will be valued at USD 7.5, although it may slightly change according to each country. Although the platform will be launched as a standalone OTT in Latin America, a package will also be available, that will include Disney+ and Star+, for a USD 9 monthly subscription.
In Europe and other international markets (including Australia, New Zealand, Singapore and Canada), Star will launch on February 23rd, 2021, and its content will be directly integrated into Disney+, but without sports content. As reported by various specialized websites, Disney+ will thus continue its global implementation plan, now with Star, in new markets starting with Singapore on February 23rd, 2021, followed by Eastern Europe, Hong Kong, Japan and South Korea throughout 2021. Disney has also announced that, internationally, many of its coming original titles from its three TV studios (Disney Television Studios, FX and 20th Century Studios) will premiere on Disney + as Star Originals. According to Disney, as of December 2nd, Disney + reports 86.8 million subscribers globally.
With the launch of Star+ in Latin America, Disney will complete the insertion of the ‘Star’ brand in the region. Days ago, various websites reported that, as of February 2021, the pay TV channels of the ‘Fox’ brand will be rebranded as ‘Star’ in the region, although, up to now, Disney has not officially reported itself on the matter.