DirecTV to operate in Venezuela as ‘Simple TV’

After AT&T confirmed last May its decision to cancel DirecTV’s operations in Venezuela, finally, the DTH, acquired last August by the Scale Capital firm, will change its name and will be renamed as ‘Simple TV’. Those who were DirecTV subscribers have reported that the Simple TV menu was already displayed on their STBs.

The new menu that the company’s customers have access to, similar to the one available on DirecTV channel 100, shows the new plans that will be offered by Simple TV: the ‘Chamo’ plan will feature 55 channels; the ‘Pana’ plan will include 99; the ‘Jefe’ plan will offer 152; and the ‘Maestro’ plan will meet 211. Several websites report that the official website of the DTH will be http://simple.com.ve, although it is not available at the moment.

Scale Capital announced in August that it had ran an agreement to acquire DirecTV’s operations in Venezuela, with an initial 90-day period offered for free. ‘The agreement allows immediate service to more than 2 million families who were DirecTV subscribers in Venezuela’, reported the firm, which appointed Alexander Elorriaga as Executive President of the company, once the corresponding procedures had been completed.