Dataxis to debate on strategies to avoid subscriber spinning and churn in OTT

After having developed the second Sportv Series Latin America edition virtually, Dataxis will resume its virtual panels from this Tuesday, October 20th at 1:00 PM (ART), the date on which it will gather a group of experts to discuss strategies in relation to ‘How to avoid subscriber spinning and ‘churn’ in OTT’. Registration to the panel, which will be sponsored by MPP Global Solutions, is free and can be done through this link.

Experts gathered by Dataxis to take part of the discussion panel are Ramon Garcia Calderon, Marketing Director at Blim; Jose L. Kruyff, SVP, Broadcast / OTT Americas at MPP Global Solutions; Max Castro, Latam Region Manager at Crunchyroll; and Carlos Hulett Guinand, CEO & Founder at  VIVOplay.

The emergence of new OTT competitors with strong content catalogues is triggering a new consumer behavior: subscribers are spinning from one SVOD OTT to another. The reasons might be varied: the attraction of the latest big release; the curiosity to explore alternative libraries; or, in case of live sport OTTs, the need to get the best events of a season. While new D2C services are being launched, recent studies show there is a market saturation for SVOD stacking. Without any bundling options at hand to boost customer retention in most cases, the dilemma affects even Pay TV providers as they move to pay TV OTT (vMVPDs) offerings.

Some of the main topics to be discussed during the virtual panel will focus on the characteristics of subscribers behaviour in Latin America; the best strategies to keep subscribers loyal throughout the year; if it is possible to avoid the ‘seasonal effect’ for hit series and sports leagues; and how to identify risky subscribers to prevent churn and boost customer retention.

Nextv Series Latin America Virtual Panel is developed by Dataxis, a leading global company specialized in detailed market studies, high-quality events and specialized media for the telecommunications and TV sectors in more than 200 countries around the world.