Dataxis to debate on how to integrate eSports into the pay TV business

Tomorrow at 1:00 PM (ART), Dataxis will hold a new virtual panel, entitled ‘How to integrate E-Sports, kings of social distancing, into pay TV business’. The panel will feature different executives from the industry, such as Leo De Biase, Chief Relationship Officer at Bad Boy Leeroy; Jonathan Cisterna, General Manager at Temporada de Juegos; Damian Szafirsztein, Team Owner at Infinity Esports Latam; Mario Souza, Head of Sales & Marketing at Mediapro; and Jorge Sobenes, Regional Sales Manager for Latin America at Ross Video. The panel will be moderated by Pablo Monti, CCO – Gaming & Esports of TyC Sports, and sponsored by Ross Video. Registration is free and can be done by clicking here.

Social distance has caused a crisis in traditional sports, while eSports have gained more and more audience during the pandemic, following the trend of recent years. Some sports TV networks have added eSports into their linear programming; other media groups have created specific channels; and operators are also integrating eSports OTTs into their offering.

During the virtual panel, experts will debate and focus on different topics, such as what was the eSports consumer behaviour during the lockdowns; if it is possible for eSports to take advantage of traditional sports new events limitations; what is the best media deployment for eSports (linear channel or OTT); the integration of eSports live streaming in pay TV services, and other topics.

Nextv Series Latin America Virtual Panel is organized by Dataxis, a global company focused on detailed market research, high quality events and powerful specialized media for the telecommunications and TV markets in more than 200 countries around the world. It is headquartered in Europe, Latin America and Africa.

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